The educational objectives of the BAMC program are to:

1. Cultivate Critical Media Analysis Skills: Develop students’ abilities to evaluate media content, platforms, and systems through multiple lenses (societal, cultural, historical, political, economic, technological, and ethical), enabling them to assess the credibility of information sources and understand media’s impact on society.

2. Foster Ethical Communication Competence: Enable students to examine ethical considerations in media production and communication strategies, preparing them to make responsible decisions in creating and disseminating media content while respecting diverse cultural perspectives.

3. Develop Strategic Communication Expertise: Equip students with the knowledge and skills to interpret data meaningfully, design strategic media campaigns, and create solutions that effectively address real-world challenges through integrated communication approaches.

4. Enhance Multimodal Storytelling Abilities: Build proficiency in narrative storytelling across oral, written, audio, and visual forms, enabling students to create compelling content that engages diverse stakeholders across various media platforms.

5. Promote Cultural Intelligence and Global Perspective: Prepare students to apply communication strategies that are responsive to culturally diverse global audiences, fostering understanding of media globalization and intercultural communication dynamics.

6. Advance Human-Centered Media Innovation: Develop students’ capacity to navigate the evolving relationship between culture, media, and technology, emphasizing human-centric skills such as emotional intelligence, creative expression, and strategic thinking that complement and exceed AI capabilities in the digital communication landscape.