Business Administration:
Bachelor of Arts Degree

Program Information

The Bachelor of Arts (B.A.) in Business Administration (BBA) program is designed to meet the educational needs of the students in an ever-expanding global economy. The BBA program emphasizes the study of accounting, management, marketing and economics which lay a foundation for the study at undergraduate level. Completion of the BBA program requirements ensures that students will comprehend the relationships among marketing, quantitative theory, accountancy, economic principles, financial and human organizational management. Furthermore, In keeping with the university’s Statement of Purpose, this program seeks to enable students to integrate academic disciplines and an enriched cultural experience by offering the coursework that produces comprehensively prepared business leaders.

Program Objectives

The educational objectives of the BBA program are to:

  1. Equip business majors with the necessary tools to be successful in management positions.
  2. Enable students to develop a basic understanding of the key functions of business such as accounting, economics, international business, management, operations, or marketing.
  3. Enable students to integrate and analyze theoretical and literary information concerning strategic planning.
  4. Provide students with the analytical, technical, communication, and interpersonal skills needed to succeed in today’s competitive global markets.
  5. Encourage the development of high ethical standards in connection with the current legal and business environments.

Program Learning Outcomes

Upon completing the program, the student will be able to: 

  •         Understand and apply knowledge of business concepts and functions.
  •         Analyze and interpret information to reach conclusions and make effective business decisions.
  •         Define, evaluate, and develop solutions for business problems and issues using logical reasoning, information, materials, and data.
  •         Able to use an effective balance of qualitative and quantitative models and apply them to real world business situations.
  •         Identify and apply ethical principles in business decision making.
  •         Integrate communication skills to develop and present effective and professional presentations to a variety of audiences using oral language and written communication.
  •         Demonstrate an understanding of the social roles and relationships involved in an organization.
  •         Become aware of the impact of globalization on people, businesses, and the economy.
  •         Understand the social and cultural roots of business, governments and other organizations.
  • Work effectively with a diverse team to achieve a common objective.

Student Academic Load

A. full-time academic load in a B.A. degree program is twelve (12) units or more per quarter. Students may not enroll for more than twenty (20) units in a regular quarter without the approval of the academic department.

B. Degree Required Courses: 100 units

Complete a minimum of 100 quarter units of Major Core Curriculum courses.


BBA Major Core Curriculum – 100 units required

Course Code Course Name Units
BUS 101
Introduction to Business
BUS 103
Business Law
BUS 110
Business Ethics
BUS 112
Business Plans
BUS 225
Business Systems and Procedures
BUS 375
New Venture Creation
ECO 250
Principles of Business Economics
ECO 320
Business Analytics
ECO 440
Business Forecasting and Simulation
FIN 101
Accounting Principles
FIN 300
Financial Accounting: Reporting and Analysis
FIN 340
Financial Management
HRM 210
Human Resource Management
HRM 415
Organizational Theory and Development
HRM 460
Employment Law
INT 240
International Business
INT 305
International Business Strategies
INT 417
Operations Management
INT 475
Current Issues in International Business
MGT 102
Principles of Business Management
MGT 325
Entrepreneurial Leadership
MGT 430
Competitive Strategies
MKG 120
Introduction to Sales and Marketing
MKG 310
Marketing Research
MKG 335
Internet Sales and Marketing

C. Elective Courses: 16 units

Complete a total of 16 quarter units of elective courses from BBA electives Courses or PGGCM Major Core Courses.


BBA Electives Courses – 16 Units required

Course Code Course Name Units
ECO 101
Principles of Taxation
FIN 400
Advanced Financial Management
HRM 345
Labor Relations
MGT 465
Small Business Management
NPM 101
Social Media Marketing Strategies

Graduation Requirements

  1. Successfully complete a minimum of 180 quarter units of the B.A. degree in Business Administration coursework with a minimum cumulative grade point average (CGPA) of 2.0 on a 4.0 scale.
  2.  Successfully complete the degree requirements within the Maximum Time Frame (MTF) allowed for the B.A. degree, which is 1.5 times the program length. The program is normally twelve (12) quarters in length.
  3.   Filed all the necessary graduation forms in accordance with the timetable provided by the School of Business and Management.
  4.  Settled all financial obligations to the University.

Stanton University’s bachelor’s degree in Business Administration (BBA) now offers concentrations that allow you to tailor your degree in an area of specialization.

Sports Management Concentration

Turn your passion for sports into a career. If you are interested in the business of sport and the benefits of sport to individuals and society, this is the concentration is for you.

  • Potential career options:
  • Educator 
  • Sports coach
  • Collegiate athletic administration
  • Front office positions with professional teams
  • Contract administrator
  • Facilities and events coordinator

You will acquire marketable skills that are valued by employers, as you will be able to:

  • Identify the needs of a sporting organization or athletic program, then apply evidence-based management principles to direct their programs
  • Develop strategic decision-making and leadership skills
  • Communicate with diverse stakeholders in the sports environment
  • Plan, promote, and manage sporting events. 
What courses can you choose from?

Sports Management Concentration Courses16 units required

Course Code Course Name Units
BUM 201
Administration and Organization in Sports and Recreation
BUM 202
Sports Events and Entertainment
BUM 203
Sports Communication, and Public Relations
BUM 204
New Media and Marketing in Sport
BUM 205
Sports Fundraising and Sponsorship
BUM 206
Sports Facilities Management
BUM 207
Finance and Economics in Sport
BUM 208
Merchandising and Retail

Kinesiology Concentration

Are you interested in a healthcare or sports-training related career? If so, this is the concentration for you.

Potential career options (some may require further licensure):

  • Sports coach
  • High school athletic director
  • Sports teacher/instructor
  • Sports fitness trainer
  • Sports referee
  • Sports psychologist
  • Sports nutritionist
  • Pre-physical therapy, -occupational therapy, -nursing
What courses can you choose from?

Kinesiology Concentration Courses – 16 units required

Course Code Course Name Units
KINS 201
Introduction to Kinesiology
KINS 202
Human Anatomy and Physiology
KINS 203
Team and Individual Sports
KINS 204
Exercise and Sport Psychology
KINS 205
Sports Nutrition
KINS 206
Sports Coaching Theory
KINS 207
Sports Injury Prevention and First Aid
KINS 208
Research Methods in Kinesiology
Requirements for completion of the Sports Management or the Kinesiology Concentrations

This concentration requires a minimum of 4 courses and a minimum of 16 upper-division quarter credits. Requiring additional courses and course mix to complete a concentration is at the discretion of a specific campus but must be in keeping with the University policy.

A minimum grade of “C” is required for all courses.

The concentration cannot contain courses also used for the major.

To find out more information about the Sports Management Concentration, email us at


To learn more about our degree program, please contact us now.