Business Administration:
Bachelor of Arts Degree

Program Information

The Bachelor of Arts (B.A.) in Business Administration (BBA) program is designed to meet the educational needs of the students in an ever-expanding global economy. The BBA program emphasizes the study of accounting, management, marketing and economics which lay a foundation for the study at undergraduate level. Completion of the BBA program requirements ensures that students will comprehend the relationships among marketing, quantitative theory, accountancy, economic principles, financial and human organizational management. Furthermore, In keeping with the university’s Statement of Purpose, this program seeks to enable students to integrate academic disciplines and an enriched cultural experience by offering the coursework that produces comprehensively prepared business leaders.

Progran Objectives

The educational objectives of the BBA program are to:

  1. Equip business majors with the necessary tools to be successful in management positions.
  2. Enable students to develop a basic understanding of the key functions of business such as accounting, economics, international business, management, operations, or marketing.
  3. Enable students to integrate and analyze theoretical and literary information concerning strategic planning.
  4. Provide students with the analytical, technical, communication, and interpersonal skills needed to succeed in today’s competitive global markets.
  5. Encourage the development of high ethical standards in connection with the current legal and business environments.

Program Learning Outcomes

Upon completing the program, the student will be able to: 

  •         Understand and apply knowledge of business concepts and functions.
  •         Analyze and interpret information to reach conclusions and make effective business decisions.
  •         Define, evaluate, and develop solutions for business problems and issues using logical reasoning, information, materials, and data.
  •         Able to use an effective balance of qualitative and quantitative models and apply them to real world business situations.
  •         Identify and apply ethical principles in business decision making.
  •         Integrate communication skills to develop and present effective and professional presentations to a variety of audiences using oral language and written communication.
  •         Demonstrate an understanding of the social roles and relationships involved in an organization.
  •         Become aware of the impact of globalization on people, businesses, and the economy.
  •         Understand the social and cultural roots of business, governments and other organizations.
  • Work effectively with a diverse team to achieve a common objective.

Student Academic Load

A. full-time academic load in a B.A. degree program is twelve (12) units or more per quarter. Students may not enroll for more than twenty (20) units in a regular quarter without the approval of the academic department.

B. Degree Required Courses: 100 units

Complete a minimum of 100 quarter units of Major Core Curriculum courses.


BBA Major Core Curriculum – 100 units required

Course Code Course Name Units
BUS 101
Introduction to Business
BUS 103
Business Law
BUS 110
Business Ethics
BUS 112
Business Plans
BUS 225
Business Systems and Procedures
BUS 375
New Venture Creation
ECO 250
Principles of Business Economics
ECO 320
Business Analytics
ECO 440
Business Forecasting and Simulation
FIN 101
Accounting Principles
FIN 300
Financial Accounting: Reporting and Analysis
FIN 340
Financial Management
HRM 210
Human Resource Management
HRM 415
Organizational Theory and Development
HRM 460
Employment Law
INT 240
International Business
INT 305
International Business Strategies
INT 417
Operations Management
INT 475
Current Issues in International Business
MGT 102
Principles of Business Management
MGT 325
Entrepreneurial Leadership
MGT 430
Competitive Strategies
MKG 120
Introduction to Sales and Marketing
MKG 310
Marketing Research
MKG 335
Internet Sales and Marketing

C. Elective Courses: 16 units

Complete a total of 16 quarter units of elective courses from BBA electives Courses or PGGCM Major Core Courses.


BBA Electives Courses – 16 Units required

Course Code Course Name Units
ECO 101
Principles of Taxation
FIN 400
Advanced Financial Management
HRM 345
Labor Relations
MGT 465
Small Business Management
NPM 101
Social Media Marketing Strategies

Graduation Requirements

  1. Successfully complete a minimum of 180 quarter units of the B.A. degree in Business Administration coursework with a minimum cumulative grade point average (CGPA) of 2.0 on a 4.0 scale.
  2.  Successfully complete the degree requirements within the Maximum Time Frame (MTF) allowed for the B.A. degree, which is 1.5 times the program length. The program is normally twelve (12) quarters in length.
  3.   Filed all the necessary graduation forms in accordance with the timetable provided by the School of Business and Management.
  4.  Settled all financial obligations to the University.

To learn more about our degree program, please contact us now.