The Bachelor of Arts (B.A.) in Business Administration (BBA) program is designed to meet the educational needs of the students in an ever-expanding global economy. The BBA program emphasizes the study of accounting, management, marketing and economics which lay a foundation for the study at undergraduate level. Completion of the BBA program requirements ensures that students will comprehend the relationships among marketing, quantitative theory, accountancy, economic principles, financial and human organizational management. Furthermore, In keeping with the university’s Statement of Purpose, this program seeks to enable students to integrate academic disciplines and an enriched cultural experience by offering the coursework that produces comprehensively prepared business leaders.
